My Approach
Great designers are like seasoned counsellors: they ask the right questions, they listen and they encourage self-reflexivity to uncover a person’s core needs and desires — even if these are different at heart to what the person expressed in words.
Similarly, I’m not content with a shallow understanding of wicked problems; I dig down deep to find the very root of the issue. I use robust research, generate knowledge and create solutions that address the core issues hidden behind client requests.
I am committed to listening, learning and leveling up my skills.
In my design practice,
I aim high and look forward.
As far as possible, I do not settle for ‘good enough’ or short-term strategy with minimal value. To truly embrace a diverse group of users and evolve in step with changing needs, I create with the future in mind: responsibly, sustainably and with compassion.
Comprehensive research is the catalyst for clever and innovative recommendations that help me partner with stakeholders to achieve their aims and provide a roadmap pointing them in the direction that they want to go.
Sketch detail: ideating on a futuristic bicycle design.
Detail: collage as a method to ideate design solutions.